The London-based West Ham United football club on the English Premier League is partnering with Socio.com to develop and deploy a Blockchain-based fan engagement platform.
This platform will have its own native Token that will be facilitating interactive engagement between the club and their fan base.
Fans Will Be Able To Vote, Earn Club Rewards, And Fan Appreciation Deals
The Socio.com platform has an app that fans will be able to use on their smartphones.
The app is set to give fans a chance to vote on a number of club decisions through Tokens on the Blockchain ecosystem.
Additionally, the platform will enable West Ham United to reward its supporters through popular once-in-a-lifetime treats. Further, there will be merchandise rewards, games entrance access, as well as leaderboards that will transform the relationship between the club and its fanbase radically.
The West Ham Blockchain Token is codenamed ‘WHU Fan Token’ and it will play a key role in ensuring that the global fanbase gets a voice in the club’s decisions.
Expanding The Global Audience
Already, West Ham United has a fanbase of over 40 million supporters globally. Further, the club’s social media sites have over 5 million followers globally meaning that the club has a rich following.
Karim Virani, WHU Digital & Commercial Director, is revealing that Socio.com is putting the final touches to the Blockchain platform.
Additionally, the decisions that the fans will be voting for are still being deliberated. However, some considerations such as voting for the man of the match, and deciding player appearances in a game are set to feature on the voting right that the new Blockchain app will be proffering.
West Ham United Fan Token Will Be Available From The Next Season
The start of the 2019/2020 football season is the availability timeline of the WHU Fan Token. Official reports show that the Crypto will be available for purchase on Socio.com app on mobile phone devices. Fans will, however, have to by the native ChiliZ Token (CHZ), to exchange with the new Digital Asset.
This Token is designed as a standard Cryptocurrency and its value is set to fluctuate as per the forces of demand and supply that prevail among the fans and to an extent the Crypto market.
It is vital to also note that the Blockchain platform will award voting rights not on an individual basis but on the basis of Fan Token portfolio. Hence, the more a Tokens a fan buys, the more the voting rights assigned.
Recognizing The Growing Demand For Digital Assets
Karim Virani adds that one of the factors behind the project is that the London-based club wants to take advantage of the growing demand for Digital Assets to offer their fans what new experiences.
On the other hand, Emma Diskin, CMCO for Socios.com, is promising West Ham Fans that they will get a unique experience on the new “sports engagement platform”.
West Ham now joins Juventus from Italy and PSG from France that have already launched Crypto-powered platforms for their fans in Europe.