S.L. Benfica, the most popular football club in Portugal has become the premier major European football club to accept cryptocurrency payments. The announcement was made after the club partnered with UTRUST payment platform.
S.L. Benfica Now Accepts Cryptocurrency Payments
S.L. Benfica takes pride in been one of the leading football clubs in Portugal. The club recently partnered with UTRUST, a renowned payment platform to ease the process of receiving and making payments. This partnership makes it possible for its fans to pay for tickets as well as merchandise using UTRUST token (UTK), bitcoin, or ethereum.
While speaking to the press, the football club said that the decision to start accepting cryptocurrency payments was based on the urgent need to improve its e-commerce strategy. The club is also optimistic that this new development will help it to expand its reach globally.
At the time of writing, this Portuguese team is estimated to have 14 million fans and is the most decorated football club in Portugal. The team is focussed on increase its fan base by enhancing the user experience on its e-commerce platform as well as appealing to millions of cryptocurrency proponents.
Improving User Experience by Accepting UTRUST Tokens
S.L. Benfica management personnel made an informed decision to embrace the growing cryptocurrency trend across the globe. The news that fans can now purchase branded merchandise using UTRUST token and the two major cryptocurrencies in the world, bitcoin and ethereum, will give it the muscle it requires to get ahead of the competition.
The CEO of the football club, Domingos Soares de Oliveira also told the press that the club is aware of the fact that a majority of its supporters are digital users and it is determined to stay ahead of the curve by embracing novel technologies. The whole idea is to give its supporters the best online experience as they shop for branded merchandise and tickets.
Domingos also added that by adopting this new technology, the club would eliminate common risks associated with credit card payments such as fraudulent payments and chargebacks. It will also make it possible for funds to be transferred to the official club bank account in form of fiat currency the same day the purchase is made.
The decision by S.L. Benfica to accept cryptocurrency payments is a sign that the industry is growing. We are confident that other football clubs will follow suit to increase the number of cryptocurrency users in the world. It is also important to note that most of other European clubs are also looking for financial alternatives in a bid to streamline operations and expand their reach. Get more accurate cryptocurrency news as well as analysis of the price of bitcoin here.