As the lawyer Josh Gerben remarked on Twitter, Nike filed the trademark on a 1b basis. This means that Nike intends to use the name legally in the short-term. Nike’s competitors and other market participants can object to the filing for 30 days after the trademark was filed.
New Marketplace With Cryptokicks?
However, there is much speculation over what a supposed community would use the digital currency for. As the filing does mention a “bartering” or “trading” use-case for Cryptokicks. Therefore, observers suppose that Nike could create its own online marketplace for its footwear.