Beauty companies have not been left behind in adopting Cryptocurrencies. Opu Labs and Perfect365 are among the latest beauty firms to incorporate altcoins in their systems. Currently, Opu Labs has released OpuCoin to encourage its users to become active. Perfect365 will reward its customers with a coin called Kin for taking part in a survey or watching a tutorial video. Other brands in the beauty sector such as R+Co, Jolyy, or Cosmochain are also accepting Cryptocurrency payments.
Opu Labs Introduces OpuCoin
Opu Labs recently announced that it will launch its own coin next month to be used to pay the users for submitting photos. OpuCoin will then be used to pay for goods and services on the platform. Since the initial coin offering (ICO) a few months ago, the company has seen its membership base expand by over 120,000 new users from more than 180 countries. The company, which currently operates in Southeast Asia, is planning to enter the U.S. and Western Europe markets next year.
Opu Labs allows its users to upload photos of their faces to get feedback on skin-care products. Moreover, the platform connects the users with various dermatologists in the area. The photos are also analyzed using artificial intelligence to allow brands and the dermatologists to use them for research. The company has introduced OpuCoin to reward the users and give the platform access to these photos. Moreover, the coin will act as an incentive encouraging more users to share their photos.
According to Richard Reed, the company wants to demonstrate that blockchain can be used to give users rights and control over their data. The COO of Opu Labs added that the use of the Cryptocurrency gives the users the freedom to decide whether they want to participate in these studies or not. Furthermore, the coins provide an incentive to those who take part.
Perfect365 Turns To Cryptos To Boost Its User Retention
Perfect365 will be using Kin, a coin developed by a messaging app firm called Kik last year, to enhance its user retention by persuading them to participate in activities such as uploading their photos on social media. The platform currently features Hot Tools, Nudestix, and Ipsy companies. The firm is optimistic that it will attract more brands and encourage them to advertise their products and services on the platform and pay in dollars.
Perfect365 users will get a chance to earn in Kin by watching video tutorials and taking part in surveys. Given that downloading hi-resolution photos will require some coins, they are assured of having the needed amount by taking part in these activities. Companies on the platform are expected to benefit more when many users become active.
Cryptocurrencies To Become Popular In The Future
More businesses are realizing the potential for the virtual currencies and incorporating them in their system. In the beauty sector, Jolyy and Cosmochain recently announced they would start accepting payments in Cryptocurrencies. R+Co users can buy products using Bitcoin. Reed believes that in the near future, platforms similar to PayPal but using the virtual currencies will emerge providing Crypto users with more alternatives.